Blog of Wahha Design

Although Facebook was not really created for businesses, it has become a huge asset to companies now. Facebook has incorporated a lot now to help businesses market themselves out the the public in fun and creative ways at little or no cost. In this post I will discuss how business owners have various options in order to be effective in Facebook business marketing.

Fan Page versus Profile Page

The average Facebook user uses Facebook for personal communication and not business. I am a user and a business owner personally. I do not like mixing personal life with business life, so I highly believe as a business you should create a fan page. If you are an official representative of your company you should create an official fan page here.

Creating a Fan Page is so much better for a business than creating a personal page for one. One you can use Facebook Markup Language (FBML) or Facebook Apps, and the fan page is so much more interactive. Your Facebook Fan Page should be created under your primary login. If you do not want to have a personal account you can still create a Facebook page by following the steps after you fill out the relevant data.

Identification

So what should you title your Fan Page, well if you don’t want to use your business name, make sure you come up with something creative.

Once you get 25 fans of your business you can set up a username and makes it easier to access your profile. Once you get your username make sure you apply it to your Facebook Fan Page and not your personal profile. This is real good for Search Engine Optimization. For instance my business is “Wahha Design.” My facebook page looks more professional as http://www.facebook.com/wahhadesign instead of the same name with random numbers behind the username.

How to Make Your Page Stand Out.

So now that you have created a fan page how can you make it look amazing? Well first off upload a profile picture. You have 200pxx600px space to use. You can do a lot of fun things with that small space. Also make sure you fill out any relevant information about your business. Make sure you put contact info for your business, website, and your business history. To see smart use of a profile picture check out the page I created for the Wilmington Sea Dawgs.

If you want your business to stand out even more on Facebook consider getting some one like Wahha Design to help you with Facebook Markup Language (FBML). This involves installing code and apps on your Facebook and you can create minisites on your Facebook page. Check out some of these pages:

Reeses shows you a great example on how you can integrate other social media into Facebook. Their landing page has it so you can see that they are on YouTube also.

JCPenney’s was the first Facebook page to incorporate full on shopping from Facebook. Who would of known that JCPenney’s was that far into the modern day marketing.

Conclusion

So now you have some basic ideas on how to get started and some minor advanced features. So get out there and get your Facebook page on the roll. Next blog I will post more examples and some marketing ideas that will attract customers and fans to your page.

If you ever need help please do not hesitate and contact us.